Lorraine Howell, Holiday Auction Chair, recaps our annual December event, where a wonderful time was had by all: Congratulations to AWC members and supporters for another successful holiday event and scholarship fund-raiser! The evening began with the silent auction, where attendees bid on a terrific array of baskets, art, event tickets and consumable treats. Following [...]
At AWC Seattle’s Oct. 19 luncheon, Maria Ross, founder and chief strategist of Red Slice LLC, presented “The 7 Deadly Sins of Branding: How to Avoid Eternal Stagnation.” Her presentation touched on branding pitfalls, such as trying to be all things to all people and not accurately reflecting what your brand claims to be. The [...]
September’s Future Planning Forum brought together nearly 40 AWC members and interested colleagues to discuss where the association should focus its programs and what participants needed to become and remain members. The discussion was lively and the answers varied, but when analyzed, the responses fell in two categories. What do we most value? Building relationships [...]