Social media isn’t a fad — it’s here to stay and evolving every minute. And not only that, it’s a new and permanent job expectation for communications professionals. If you didn’t jump on the bandwagon when this all started, you may feel left behind or unsure of how to join in now.

In this panel discussion, we will give an overview of the most popular social media platforms (Facebook, Twitter, LinkedIn) to gain a greater understanding about which channels you should be using to reach your audience.

Panelists will include:

• Shanon Doolittle, Group Health Foundation
• Zan McColloch-Lussier, Mixtape Communications
• Karen Rosenzweig, One Smart Cookie Marketing