Red Slice founder addresses branding pitfalls at October meeting
At AWC Seattle’s Oct. 19 luncheon, Maria Ross, founder and chief strategist of Red Slice LLC, presented “The 7 Deadly Sins of Branding: How to Avoid Eternal Stagnation.” Her presentation touched on branding pitfalls, such as trying to be all things to all people and not accurately reflecting what your brand claims to be. The [...]