During our September “Digital Marketing” workshop, 25 AWC Seattle members and guests learned many useful tips for improving our digital marketing.
At the Sept. 26 luncheon event, two experts offered advice and inspiration, drawing on their experiences creating and implementing digital campaigns. Adrianne Robins, Website and Digital Marketing Manager for Kemper Development, and Karen Lett, Founder of Karen Lett Media Services, provided their insights into the best uses of social media to promote an event or product.
The presentation covered such topics as integrating traditional and digital media, as well as analyzing data and optimizing tactics. One key piece of advice concerned knowing your target audience, and which social media they use most. Adrianne and Karen provided a helpful chart that illustrates the most-used social media, who uses them, and why.